Privacy Policy

Depending on how you interact with Authority Assessments, we may collect:

Information you provide directly

This may include:

• Your name
• Email address
• Business name
• Website or social media links
• Job title or professional role
• Information about your business, offers, audience, marketing, positioning, goals, challenges, or priorities
• Answers you submit through quizzes, assessments, applications, surveys, intake forms, or questionnaires
• Information you provide when booking a call or requesting information
• Testimonials, feedback, or correspondence you voluntarily provide
• Billing and transaction information associated with a purchase

Payment card details are generally processed directly by our third-party payment providers and are not stored by Authority Assessments.

Information collected automatically

When you use our website, we or our service providers may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referral source
• Approximate geographic location
• Time spent on the website
• Links or buttons clicked
• Website and email engagement data

We may collect this information through cookies, pixels, analytics tools, and similar technologies.

A core part of Authority Assessments is helping businesses use assessments, quizzes, diagnostics, scorecards, and similar interactive experiences.

When you complete one of our assessments, we may use your answers to:

• Calculate or generate your result
• Personalize the information, recommendations, or resources you receive
• Better understand your business needs
• Segment our audience
• Send relevant follow-up communications
• Improve our assessments, offers, marketing, and services
• Determine whether one of our products or services may be relevant to you

Assessment results are intended for business, educational, informational, or marketing purposes. Unless explicitly stated otherwise, they are not medical, psychological, legal, financial, or professional diagnostic assessments.

If an assessment is created by Authority Assessments on behalf of a client, the client may also receive or control information submitted through that assessment. Their own privacy policy may apply to your information in addition to this Privacy Policy.

We may use personal information to:

• Deliver assessment results
• Provide products, services, resources, or information you request
• Process purchases and administer customer accounts
• Respond to inquiries
• Book and conduct calls or consultations
• Personalize your experience
• Send transactional messages
• Send marketing emails where permitted
• Recommend relevant products or services
• Understand how people use our website, assessments, and offers
• Improve our products, messaging, marketing, and customer experience
• Prevent fraud, misuse, or security issues
• Comply with legal obligations
• Enforce our agreements and protect our rights

We do not sell your personal information in the ordinary meaning of selling a customer list to another company for money.

If you subscribe to our list, complete an assessment, request a resource, purchase from us, or otherwise provide consent where required, we may send you emails about Authority Assessments, educational content, products, services, events, or related offers.

You can unsubscribe at any time using the unsubscribe link at the bottom of our marketing emails.

Even if you unsubscribe from marketing messages, we may still send necessary transactional or administrative communications relating to purchases, account activity, agreements, or services you have requested.

We may use cookies and similar technologies to operate our website, understand visitor behaviour, remember preferences, measure marketing performance, and improve our services.

We may also use third-party analytics or advertising technologies, including technologies offered by platforms such as Google or Meta.

These third parties may collect information about your interaction with our website in accordance with their own privacy policies.

Where required by law, we will request consent before using non-essential cookies or tracking technologies.

You can usually control or disable cookies through your browser settings. Doing so may affect some website functionality.

We may share personal information with trusted service providers that help us operate our business.

These may include providers for:

• Website hosting
• Assessment or quiz software
• Email marketing and automation
• Customer relationship management
• Payment processing
• Scheduling
• Analytics
• Advertising
• Cloud storage
• Project management
• Artificial intelligence and automation tools
• Customer support
• Professional services

We provide these companies only with information reasonably necessary for them to perform their services.

Their handling of your data is also governed by their own terms and privacy policies.

Authority Assessments may use artificial intelligence, automation, data analysis, or software tools to support activities such as:

• Analyzing assessment responses
• Drafting or personalizing assessment results
• Segmenting data
• Research
• Content creation
• Customer service
• Internal operations

We aim to use these tools responsibly and do not intentionally submit highly sensitive personal information to third-party AI systems unless appropriate safeguards are in place or the use has been clearly disclosed.

Automated outputs may be reviewed, modified, or supplemented by a human.

Authority Assessments may create or manage assessment funnels for clients.

In those circumstances, Authority Assessments may process personal information on behalf of the client rather than for our own independent purposes.

The relevant client may be the organization primarily responsible for determining how that information is used.

If you have a question about information submitted to a specific client’s assessment, you may need to contact that client directly.

We may disclose information:

• To service providers working on our behalf
• To contractors or professional advisers where reasonably necessary
• When you direct or authorize us to do so
• In connection with a business sale, merger, restructuring, or transfer of assets
• When required by law, court order, or lawful governmental request
• When reasonably necessary to investigate fraud, protect security, enforce agreements, or protect the rights and safety of Authority Assessments or others

We do not disclose personal information more broadly than reasonably necessary for these purposes.

Authority Assessments is based in Canada, but some of our service providers may process or store information in other countries, including the United States.

As a result, your personal information may be subject to the laws of jurisdictions outside your country of residence.

Where required, we take reasonable steps to use service providers and safeguards appropriate to the nature of the information being processed.

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to:

• Provide services
• Maintain business and transaction records
• Fulfill legal or tax obligations
• Resolve disputes
• Enforce agreements
• Maintain legitimate business records

Retention periods may vary depending on the type of information and the reason it was collected.

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, email system, cloud platform, or online transmission can be guaranteed to be completely secure.

You provide information online at your own risk.

Depending on where you live, you may have rights relating to your personal information, which can include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information
• Withdraw consent where processing is based on consent
• Object to or restrict certain processing
• Request information about how your data has been used or disclosed
• Request a portable copy of certain information
• Lodge a complaint with an applicable privacy regulator

These rights are subject to applicable law and may have exceptions.

To make a privacy request, contact us using the information below.

We may need to verify your identity before fulfilling certain requests.

Authority Assessments is intended for adults and businesses.

We do not knowingly collect personal information from children under 13 through our general business website or marketing activities.

If you believe a child has provided personal information to us without appropriate permission, contact us so we can review and, where appropriate, delete it.

Our website, emails, assessments, or resources may link to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review their privacy policies before providing personal information.

We may update this Privacy Policy from time to time.

The updated version will be posted on this page with a revised “Last updated” date.

Your continued use of our website or services after changes are posted means the updated Policy will apply to future interactions, subject to applicable law.